As the lines blur between music, fashion and the subcultures they create, the alternative landscape is shifting.
With this is mind, it is time for London Edge to be reloaded.
The New Alternative defines a new perspective: a new era of subcultures, fashion trends and emerging markets, all forged in the fires of the underground and cultivated on the blogs and social networks of the world wide web.
Knowledge is power, and as generation after generation is raised online , a new breed of tastemakers, creatives and youths are making their own rules.
Moving forward, the new look LondonEdge has an all encompassing feel designed to represent each and every brand & designer that exhibits .
With this is mind, it is time for London Edge to be reloaded.
The New Alternative defines a new perspective: a new era of subcultures, fashion trends and emerging markets, all forged in the fires of the underground and cultivated on the blogs and social networks of the world wide web.
Knowledge is power, and as generation after generation is raised online , a new breed of tastemakers, creatives and youths are making their own rules.
Moving forward, the new look LondonEdge has an all encompassing feel designed to represent each and every brand & designer that exhibits .
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